In an era of rapid technological change and evolving workforce demands, educational systems must adapt to better prepare students for varied and demanding career opportunities. Traditional academic paths alone are not sufficient to prepare students for the complexities of today’s labor market. Indeed, according to a recent report from Discovery Education, Education Insights 2024-2025: Learning Today, Leading Tomorrow, “67% of students worry that education is not evolving to meet future workplace needs.” School systems can respond by developing and scaling career readiness initiatives that meet this increasingly urgent demand. Schools and districts can address career readiness through specific programs and funding streams: Career and Technical Education (CTE), career exploration, and work-based learning (WBL). Implementing these strategies can equip students with the technical and practical skills, real-world experiences, and career awareness they need to thrive in the global economy. District leaders play a crucial role in expanding these opportunities by building strategic partnerships, securing funding, and ensuring program sustainability. This guide provides a comprehensive roadmap to champion students’ career readiness with actionable strategies, exemplars, and solutions for overcoming common obstacles.
The Importance of Career and Technical Education for Career Readiness
Career and technical education (CTE) equips students with the skills and knowledge necessary to thrive in the workforce. CTE programs are designed to align with high-demand industries such as healthcare, information technology, advanced manufacturing, renewable energy, and more. CTE can increase student engagement, improve graduation rates, and boost career readiness.
The Impact of CTE on Students and Communities
- Increased Graduation Rates: Studies show that students who participate in CTE programs are less likely to drop out of school and more likely to graduate from high school on time.
- Postsecondary Success: CTE students are often better prepared for both college and career. Many earn industry-recognized credentials, which give them a competitive edge in the job market.
- Community Workforce Development: By aligning CTE programs with local labor market needs, school districts can help address workforce shortages and contribute to regional economic growth.
Exemplar: Spring Independent School District, TX
Established in 2006, Carl Wunsche Sr. High School is a dedicated CTE institution within Spring ISD, serving approximately 1,500 students. The school offers specialized career pathways in 13 areas, including fields such as construction, culinary arts, veterinary care, and law enforcement to its students, 75% of whom are economically disadvantaged. The curriculum emphasizes professional skills and traditional academics, which bridges classroom learning with hands-on experience.
Key Data on CTE’s Impact on Career Readiness
There is a wealth of data that shows CTE programs can improve academic outcomes and prepare students for life beyond high school, particularly with career readiness. Benefits include:
• Higher Graduation Rates: Nationally, CTE concentrators graduate at a rate of 94%, compared to the national average of 87%. (Source: National Center for Education Statistics - NCES)
• Improved Academic Performance: CTE students are more likely to score higher in math, science, and reading assessments, especially when their coursework integrates academic and technical learning. (Source: Association for Career and Technical Education - ACTE)
• Increase in Industry Credentials: More than 50% of CTE students earn industry-recognized credentials or college credits while in high school, giving them a head start in the job market or further education. (Source: Perkins V Annual Performance Report)
• Better Career Preparedness: +80% of employers report that CTE graduates are better prepared for jobs than their non-CTE counterparts, particularly in fields requiring technical and soft skills such as collaboration and problem-solving. (Source: Advance CTE)
• Positive Employment Outcomes: Those who take CTE courses in high school are also more likely to be employed after high school than those who did not. (Source: American Institutes for Research)
Strategies for Scaling Up CTE Initiatives
Scaling up Career and Technical Education (CTE) initiatives requires a comprehensive approach involving many aspects such as program relevancy and access, fostering strong partnerships with industry and postsecondary institutions, and more. Below are a few key strategies that district leaders, policymakers, and educators can use to scale CTE programs and improve outcomes.
Aligning Programs with Regional Workforce Needs
Successful CTE programs are designed in collaboration with local employers and industry groups to ensure that students acquire skills that are in demand. Without this alignment, students may graduate with skills that are outdated or misaligned with local job opportunities, limiting their career prospects. Successful CTE programs are developed in close collaboration with employers, industry groups, and workforce development organizations to provide students with the most relevant, high-demand skills. These resources may help in identifying highdemand industries and occupations: U.S. Bureau of Labor Statistics (BLS), which provides national and regional employment projections; and State Labor Market Information Systems (LMIS) – each state tracks job trends and skills gaps.
Expanding Access to Industry-Recognized Credentials
Earning an industry-recognized credential while in high school gives students a significant advantage in the job market. These credentials validate a student’s technical skills and often lead to higher starting salaries. The credentials, awarded by professional organizations or industry groups, signal to employers that students have met industry standards for technical knowledge, hands-on expertise, and workplace readiness. Districts should embed credential preparation into standard coursework rather than treating it as an add-on.
Quick Tip: Many students face financial barriers when obtaining credentials due to exam costs. Districts can explore employer sponsorships to subsidize costs and local partnerships with community colleges that offer free testing opportunities for dual-enrolled students.
Exemplar: Massachusetts’ Connecting Activities Program
Massachusetts’ Connecting Activities initiative connects high school students with career learning experiences aligned with key state industries, such as life sciences and advanced manufacturing. Workforce boards throughout the state provide a regional system of support for high schools and high school students to engage in career immersion learning. Pathways offer a variety of career opportunities based on labor market research and allow for targeted workforce and career skills development, career counseling, and elements of experiential and work-based learning.
Teacher Professional Development: Building Capacity for High-Quality CTE
Effective CTE programs require highly skilled and well-trained educators who can bridge the gap between academic learning and industry practices. Recruiting, training, and retaining qualified CTE teachers is essential for program success. There is no doubt that districts face many challenges in finding effective CTE teachers, including staffing shortages, industry competition, and rapid technological change. However, there are a number of approaches to overcoming these obstacles.
Strategies for Building a Strong CTE Teaching Workforce
- Alternative Certification Pathways: Creating flexible certification programs allows industry professionals to transition into teaching roles without traditional education degrees. • Ongoing Professional Development: Offering workshops, externships with local businesses, and training in emerging technologies to ensure that teachers stay current.
- Mentorship and Peer Support: Establishing mentorship programs where experienced CTE teachers can guide new educators through curriculum planning, classroom management, and industry engagement.
- Competitive Compensation and Incentives: Providing competitive salaries, signing bonuses, and loan forgiveness programs to attract and retain CTE teachers.
- Collaboration with Industry Experts: Partnering with local businesses to bring professionals into the classroom for guest lectures, co-teaching opportunities, and curriculum design.
Exemplar: Externship Program in Howard County Public Schools, MD
HCPS’ externship program offers educators a unique professional development opportunity by immersing them in local industry settings. Through this program, teachers gain first-hand experience with current industry trends, skill requirements, and workplace expectations, which they can then integrate into their classroom instruction to enhance the relevance and rigor of their teaching. The program emphasizes the importance of connecting academic content with real-world applications, thereby enriching student learning experiences.
Career Exploration Improves Readiness and Engagement
Career exploration is a continuous process that helps students connect their academic experiences to future career possibilities. District leaders should prioritize early and ongoing career exploration opportunities to ensure students are exposed to a variety of options. Discovery Education’s recent report found that “Connecting students with opportunities to explore future careers and envision what is possible helps them link their education to real-world outcomes,” improving student engagement with coursework.
Initiatives for Career Exploration
- Career Awareness in Elementary and Middle Schools: Introducing career concepts at an early age helps students develop a broader understanding of the world of work. Programs such as career days, guest speaker series, and hands-on projects can be highly effective and engaging.
- Comprehensive Career Counseling in Upper Grades: Career counselors play a critical role in guiding students through the exploration process. District leaders should invest in training counselors to use the latest career assessment tools and provide access to updated labor market data.
Digital Tools for Career Exploration
According to Discovery Education’s Insights report, “About three-quarters of students report that resources for career exploration are important for both their long-term success and day-to-day learning, and about 80% of students report that content that connects to real-world experiences like career is important for their day-to-day learning.”
Technology has expanded opportunities for students to explore careers virtually. Tools such as virtual job shadowing platforms, career readiness content, career assessment software, and VR simulations give students insights into various professions without leaving the classroom. In addition, on-demand tools like Discovery Education Experience Career Connect enable educators to host live video sessions with professionals from anywhere in the world, enabling exploration beyond a local community. Many of these resources can be woven into core curriculum instruction, deepening student engagement to meet state standards in core subjects.
Exemplar: DeForest Area School District, WI
At this district, students start participating in academic and career planning starting in the fifth grade. This early planning complements efforts to incorporate business representatives through the Adopt-a-Class program. Students explore careers through middle school, and in eighth grade, they choose a preferred career cluster and map out high school plans and postsecondary options.
Work-Based Learning: Bringing the Classroom to the Workplace to Build Career Readiness
Work-based learning (WBL) provides students with meaningful experiences that bridge the gap between classroom learning and the workplace. These programs are essential for developing technical and “soft” skills, building professional networks, and applying academic knowledge in real-world settings. According to the Discovery Education report, “Research has shown that work-based learning helps students gain an understanding of the work environment, increases motivation in school, supports work readiness, and enhances job-related skills and knowledge.”
Strategies for Building Effective Work-Based Learning Programs
- Partnering with Local Employers: Strong partnerships with local businesses are the foundation of successful WBL programs. District leaders should work closely with industry leaders to identify workforce needs and co-create internship and apprenticeship opportunities.
- Structured Learning Experiences: Work-based learning programs should have clear learning objectives and regular assessments. Ensuring that students receive mentorship and feedback from professionals is essential for a meaningful experience.
- Support Services for Students: Addressing barriers such as transportation and financial challenges is critical for ensuring equitable access to WBL opportunities. Districts can offer transportation, stipends, or meals to reduce these barriers.
Key Data on Work-Based Learning Experiences
- Students who participate in WBL are more likely to be employed in high-skill, high-wage jobs after graduation. (Source: National Association of Colleges and Employers (NACE))
- Students who participate in WBL are expected to have 6% higher income earning potential than non-WBL participants. (Source: Economic Benefits of WBL, International Journal of Training and Development)
Types of Work-based learning experiences
There are a number of effective ways to provide WBL, including:
- Internships: Paid or unpaid positions that provide real-world experience in a student’s field of interest
- Apprenticeships: Structured programs that combine classroom instruction with paid on-the-job training
- Job Shadowing: Short-term experiences where students observe professionals in the workplace
Exemplar: New Skills Ready Network
To support and accelerate career pathways, JPMorgan Chase partnered with Advance CTE and Education Strategy Group to launch the New Skills Ready Network in 2020. This initiative aims to improve student completion of high-quality career pathways, including the integration of productive WBL into career pathways. There are six Ready Network sites: Boston, Massachusetts; Columbus, Ohio; Dallas, Texas; Denver, Colorado; Indianapolis, Indiana; and Nashville, Tennessee.
Funding for CTE and Work-Based Learning
Expanding CTE, career exploration, and work-based learning requires a multifaceted approach to funding. District leaders must explore federal, state, and local funding opportunities while also leveraging private partnerships. District leaders can also blend or braid federal, state, and local resources to create long-term funding models.
Federal Resources
- The Strengthening Career and Technical Education for the 21st Century Act (Perkins V) Funding: Provides over $1.2 billion annually to support CTE programs nationwide. These funds can be used for curriculum development, teacher training, and equipment purchases. District leaders can use these funds to enhance curriculum, invest in teacher training, and purchase equipment.
- Workforce Innovation and Opportunity Act (WIOA): Supports youth employment programs and provides opportunities for work-based learning. This federal program supports youth employment and training services, offering opportunities for districts to partner with workforce development boards and support youth training programs, apprenticeships, and career pathways that prepare students for high-demand careers.
- Title I (Education for the Disadvantaged) of the Every Student Succeeds Act (ESSA): The largest federal K-12 program can help improve the academic achievement of economically disadvantaged students by, for example, integrating academic content with CTE to enhance learning in core subjects like math, science, and language arts, or providing supplemental services, such as tutoring or credit recovery, in conjunction with CTE programs.
- Title II (Preparing, Training, and Recruiting High-Quality Teachers and Principals) of ESSA: Schools and districts can leverage these funds to build a well-trained CTE workforce, strengthen industry connections, and expand high-quality work-based learning opportunities.
- Title IV (Student Support and Academic Enrichment) of ESSA: Title IV funds can support CTE-related activities that enhance a well-rounded education, including STEM-focused CTE initiatives, courses and programs in coding, computer science, and engineering, professional development for educators to integrate technology into CTE instruction, and more.
State and Local Resources
- State CTE Grants: Many states offer competitive grants for CTE expansion. These funds can be used for innovative programming, career counseling, and industry partnerships.
- Local Government Support: District leaders should engage with city and county governments to secure additional resources for workforce development initiatives.
- Bond Initiatives: In some cases, districts have successfully passed bond measures to fund new CTE facilities or upgrade existing infrastructure.
Leveraging Public-Private Partnerships
Private sector involvement is foundational to successful CTE and WBL programs. District leaders can cultivate partnerships with local businesses, industry associations, and community organizations to secure funding, provide internships, and offer mentorship opportunities. Private sector partners are often motivated – and have policies in place – to provide significant resources, including in-kind donations and even funding, mentorship, and real-world learning opportunities for students.
Exemplar: Delaware Pathways Program
Delaware’s Pathways Program connects students to work-based learning experiences through partnerships with over 200 employers. The program has led to a 35% increase in CTE enrollment, and 98% of students participating in Pathways graduate on time.
Measuring Success and Ensuring Continuous Improvement
To maximize the impact of CTE, career exploration, and WBL programs, district leaders should seek to establish clear metrics for success and adopt a culture of continuous improvement. Continuous improvement requires collecting data, soliciting feedback from stakeholders, and adapting programs based on workforce trends and student needs. Regular data analysis and stakeholder feedback will help district leaders refine programs and ensure they remain responsive to evolving workforce needs.
Key Performance Indicators:
- Student Enrollment in CTE Programs
- Credential Completion Rates
- Work-Based Learning
- Participation Rates
- Postsecondary Enrollment and Employment Outcomes
- Industry-Recognized Credential Attainment
- Student and Employer Satisfaction Surveys
Overcoming Common Obstacles in CTE, Career Exploration, and Work-Based Learning Programs
Implementing and expanding CTE, career exploration, and WBL programs can be challenging. District leaders must anticipate and address common obstacles to ensure success.
1. Funding Limitations
Challenge: Many districts face limited budgets and struggle to fund new programs.
Solutions:
- Leverage multiple funding sources: Blend or braid federal (e.g., Perkins V), state, and local funds.
- Partner with local businesses: Seek in-kind donations such as equipment, facilities, or expertise.
- Pursue grant opportunities: Apply for competitive grants from state and national foundations that support workforce development.
2. Access for All
Challenge: Students from low-income backgrounds or rural areas may have limited access to high-quality CTE and WBL opportunities.
Solutions:
- Provide transportation and stipends for students participating in work-based learning experiences.
- Scale outreach to students from all backgrounds through targeted recruitment and mentorship programs.
- Offer flexible scheduling for students with family or work obligations.
- Subsidize exam fees or other costs associated with credentials or certifications.
- Explore options to utilize technology to bring work-based learning experiences and career exploration to students via online platforms and video conferencing.
3. Business Engagement
Challenge: Some companies may be reluctant to participate due to liability concerns or a lack of time and resources.
Solutions:
- Address liability concerns by offering clear guidance on insurance and legal protections for work-based learning.
- Demonstrate the benefits of the partnership, such as a well-prepared future workforce and positive community impact.
- Start small and scale up – begin with short-term job-shadowing opportunities and build toward internships or apprenticeships.
4. Curriculum Alignment with Industry Standard
Challenge: Rapid technological changes can make instructional materials outdated.
Solutions:
- Work with reputable career-readiness content providers.
- Partner with industry experts to review and update curricula annually.
- Incorporate emerging technologies and offer professional development for teachers to stay current.
- Use advisory boards to provide regular feedback on program relevance and industry trends.
Exemplar: New York City’s CareerWise Program
CareerWise NYC focuses on overcoming common obstacles by offering robust employer engagement workshops, providing transportation assistance for students, and building industry-driven curricula. The program serves thousands of students across multiple industries, with strong student satisfaction and postsecondary success rates.
Conclusion
As the demand for skilled workers continues to rise, the time for action is now to create lasting change – empowering students to achieve their full potential and equipping them for a successful future. As Discovery Education’s annual report shared, “Findings across career readiness indicate a significant opportunity for development. Both students and educators expressed concerns about whether students are adequately prepared to navigate future career paths, with middle school students showing the strongest desire for more exposure and resources to prepare for the future.”
District leaders have an extraordinary opportunity to transform the educational experiences of all students by embracing and expanding career readiness initiatives. Career and Technical Education, career exploration, and workbased learning are essential components of a comprehensive approach to career readiness that prepares students for life after high school. By adopting evidence-based strategies, forming strong partnerships, and leveraging diverse funding streams, district leaders can create opportunities that transform student lives and strengthen local economies.
The success stories and data presented in this guide make it clear: expanding career readiness programs is not just an investment in education—it is an investment in the future. The path to a more prepared and adaptable workforce begins with visionary district leadership and a commitment to preparing students for the future.
Learn how Discovery Education is helping educators prepare all students for a bright future at DiscoveryEducation.com/Workforce-Readiness.
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