Dive Brief:

• College counseling service Admittedly raised $1.2 million in a seed round with investors including Quotidian, RRE, Correlation, Joanne Wilson, and Shawn Byers.
• Admittedly provides tools aimed at helping college counselors, students, and parents make the right college match, and it has been referred to as an OKCupid for college admissions.
• According to founder Jess Brondo, there are 476 high schoolers for every college counselor, and the currently free service is ideally looking to get high school students during their freshman year so they get the level of attention that is impossible for one counselor alone to provide.

Dive Insight:

Admittedly launched in 2013 and uses quizzes similar to those on dating site OKCupid to help students find the right college. According to TechCrunch, the platform will eventually offer a paid option with additional features and potentially work hand-in-hand with institutions as an application platform. 

All things considered, the concept makes sense: Counselors don't have enough time to personally assist, at the level that may be necessary, every student interested in enrolling. And the application and admissions process can be a bit overwhelming even for parents. A service that simplifies it for all parties involved and removes a bit of the burden from counselors is good for everyone involved.