Dive Brief:

• Amazon announced its acquisition of ed tech startup TenMarks on Thursday.
• The startup develops Web-based personalized math instruction tools for K-12 students, which will likely play into a push by Amazon to get its Kindle Fire tablet into schools.
• The deal's terms remain undisclosed, but it is expected to close in the fourth quarter.

Dive Insight:

This deal is more than likely a sign that a serious push is on the way from Amazon to get the Kindle Fire into schools. With recent shortfalls experienced by Los Angeles' iPad program, Amazon's push into schools may be well-timed—especially given the Kindle Fire's significantly lower price point.