Dive Summary:
- The Chicago-based interactive course startup BenchPrep is launching a subscription model for instruction delivery instead of relying only on the pay-per-course system that it has used in the past.
- The service, which uses materials from publishers including McGraw Hill, Pearson, O’Reilly Media and Cengage Publishing, claims to have 275,000 users and says it will have 500 courses by the end of 2012.
- Subscriptions will run $20 per month for Web access or $30 per month for access across multiple devices.
From the article:
BenchPrep, a Chicago-based startup that offers interactive online courses for test preparation, is moving to a subscription-based business model, which could help it better access institutional customers, such as universities, community colleges and public libraries. ...