Dive Brief:

• Blackboard has continued to lose market share when it comes to college and university learning management systems as the industry becomes saturated with competitors.
• The company has only 44% of the market, down from its high of up to 90% in 2006, EdSurge reports.
• The article also highlights Instructure Canvas’ performance as it moves from 9% to 12% market share in one year.

Dive Insight:

Blackboard has been facing serious competition in the learning management marketplace since it dominated the industry just six years ago. The company has found new ways to profit by purchasing some of its suppliers and distributors and expanding into the K-12 sphere. While the higher education realm is home to about 7,000 post-secondary institutions, there are closer to 100,000 public schools at the elementary and secondary levels.