Dive Brief:
- ClassDojo, a behavior management tool, has announced that, starting in January, it will dump student behavioral data after one year.
- The new policy comes in the wake of a New York Times article questioning the privacy of student data collected with ClassDojo.
- Critics of ClassDojo's "carrot-and-stick" method of giving or taking away points for student behavior still have concerns about the product's overall messaging.
Dive Insight:
In response to the Times' article, ClassDojo issued a statement that read, in part: "...we’re most concerned by the insinuation that a ClassDojo profile might become a 'permanent record' that follows a student. This idea horrifies us, and runs completely counter to our vision for ClassDojo. We see ClassDojo as a way for teachers, parents and students to communicate, and to understand each other. We want to help kids succeed by recognizing and sharing the things they do well. No part of that vision needs 'permanent records.' We have always believed this, but the tone of the article suggests that we need to go even further to alleviate concerns here."
