Dive Summary:

• Websites like CreativeLive and Lynda.com are carving out their own niche in the world of online learning, offering fee-based courses in creative pursuits like design and photography at a lower price than an intensive in-person workshop.
• CreativeLive's courses feature a small studio audience and are broadcast live on the Internet to an audience averaging 20,000 to 60,000 viewers, and this kind of reach has attracted investment from two of Hollywood's largest talent agencies--Creative Artists Agency and William Morris Endeavor--who see the service as a new way of getting exposure for clients like decor experts, chefs and authors.
• Lynda.com, meanwhile, received $103 million in funding from some of the venture capital firms behind Facebook and other technology companies, and features a library of 90,000 training videos at a subscription rate of $25 a month.

From the article:

... CreativeLive, Lynda.com and others have tapped into an audience of customers who are highly motivated to hone skills that might help enhance their careers. The online courses are usually less expensive than intensive in-person workshops on photography and other subjects, and can attract top-notch instructors with their promise of big national audiences. ...