Dive Brief:
- The Walt Disney Co. will release a new line of educational apps, aiming to encourage outside-of-school learning among 3- to 8-year-olds.
- The selection of mobile apps is only the beginning for Disney Imagicademy, which the Associated Press reports will later include interactive toys and books, and will also expand its target audience to older children.
- The first iPad app, "Mickey’s Magical Math World," will be available for free on Thursday, with five additional activities available for $4.99 each or $19.99 as a bundle.
Dive Insight:
According to the Associated Press, future apps will range in topics from life science to creative arts and will be priced similarly to the first app. Additionally, all of the apps are ad-free, since targeting online ads to kids under 13 is prohibited by law.
With a growing number of tablets and mobile apps being pushed into the classroom, the decision to create Disney Imagicademy is a smart one for Disney Publishing Worldwide, which, as the Associated Press reports, is the largest children's book publisher in the world.
