Dive Brief:

• Los Angeles-based Team(You) on Monday announced that it had raised $500,000 in seed capital from Wall Street executives interested in investing in education technology.
• The behavior management tool, created in 2013, allows educators to acknowledge positive student behavior through an online tracker, which is also aligned to the Common Core.
• The funding will be used to integrate feedback from successful pilots, set up a national teacher marketing plan, and hire more staff members to deal with the company's growing school-based customers.

Dive Insight:

As ClassDojo moves forward with its new mission of classroom communication, it looks like there is a new behavior management platform to take its place. It's likely that Team(You) will receive much of the same criticism ClassDojo did in its start, ranging from issues with the carrot-and-stick model as well as concerns over privacy. ClassDojo, as well as many other digital platforms, have been vocal in promises to protect student data, and it would be wise for Team(You) to be vocal about its security measures in its early stages.