• University websites should not try to be everything to everyone, but they should try to serve the audiences they need to serve efficiently.
• Matt Klawitter, a Chicago-based consultant, does an excellent job of outlining the pitfalls that schools often face when designing their websites.
• Overwhelming your audience with choices on the homepage is the first thing to avoid.

In March 2012, I spent five minutes on what turned out to be my most popular #highered blog post ever. The article titled, “The ultimate, ultra-simple, real, authentic, University website homepage wireframe concept” was an idea that I had a few years ago. ...