Dive Summary:
- For the second consecutive quarter, the iPad outsells the Mac 2-to-1 in the education market--despite Q3 2012 having "all-time record" educational Mac sales--which may signal a shift from traditional computing to interactive, touch-based learning.
- The high education adoption rate for the iPad is being attributed to the iPad 2's cheaper $399 price point, leading to just under 1 million sales to educational institutions during the quarter.
- Apple CFO Peter Oppenheimer cited the Mansfield Texas Independent School District's "Power Up!" initiative, which plans to deploy 11,000 iPads in an effort to replace pen-and-paper with an entirely paperless learning model.
- For more coverage of Apple's earnings, check out our coverage over at Marketing Dive.
From the article:
During its third fiscal quarter earnings conference call, Apple CFO Peter Oppenheimer revealed the three month period was the best ever for education iPad sales and nearly doubled in the K-12 market.
"The iPad continues to be a great success in the U.S. education market," said Oppenheimer. "Even though, as I mentioned earlier, we achieved all-time record Mac sales to U.S. education institutions during the quarter, we sold more than twice as many iPads as Macs."
