Dive Brief:
- Knewton is partnering with Sanoma Learning to spread next-generation adaptive learning solutions to Europe's K-12 classrooms.
- Sanoma Learning has publishers in the Netherlands, Belgium, Finland, Poland, and Sweden, and the deal will help equip teachers in those nations with tools for analyzing student progress, using predictive analytics, and personalizing lessons.
- Knewton's API will initially be used by Dutch publisher Malmberg, with its first adaptive learning courses becoming available in 2015 for the Netherlands.
Dive Insight:
If Malmberg's courses are successful, Sanoma's other publishers will likely soon follow in utilizing the Knewton API — if they aren't already planning to.
This deal is also seeing Knewton further expand its global reach. In March, we told you about Knewton's deal with Turkish publisher Sebit and its global partnership with Microsoft. Prior to those announcements, it already had national deployments in Latin America, Europe, Asia, and the Middle East, and just two days ago, it announced a partnership with South Korea's Chungdahm Learning, which also operates in China, Japan, Indonesia, Brazil, the U.S., and Canada. It's getting easier at this point to ask what parts of the globe Knewton hasn't reached yet than it is to list those it has.
