Dive Brief:

• With LinkedIn lowering its age requirement for users to 14 and launching university pages, the site is positioning itself as a place where colleges and prospective students can connect.
• Students can research schools and create profiles highlighting their accomplishments.
• LinkedIn's higher-education official says students should post aspirational data on their profile, as well as work experience that may not have to do with their ultimate professional goal.  

Dive Insight:

It's easy to see how LinkedIn could be a tool for students, but as with most social media, many admissions officers simply aren't going to have the time to sort through a prospective student's profile, for better or for worse.