Dive Summary:

• The market for online learning means information technology workers in academia have growing influence as more choices mean more decisions resting at least in part in their hands.
• Open-source alternatives to Blackboard, as well as MOOC providers such as Coursera and EdX, are driving some of the competition in the market—though some of it is coming from new products from established companies, like traditional textbook publishers.  
• One expert sees the K-12 market, not higher education, driving most of the innovation.

From the article:

... "What defined a learning management system has been e-learning plus classroom management, and that's not learning management at all," Mallon said. He expects to see a variety of new kinds of platforms, taking advantage of webinar techniques, social media and other emerging technologies. ...