Dive Summary:
- The children's book and education publishing giant Scholastic is adapting its hugely successful book publishing division to an ever more digitized education space and world at large.
- While its Children's Book Publishing and Distribution branch brought in $1 billion in revenue in 2012, that number actually represents a steep decrease when compared to previous years.
- As a result, Scholastic is making investments in e-books and education technology as part of the company's long-term digital transformation; products such as Read 180, Math 180, iRead and its popular and free "Storia" iPad app are the first step in Scholastic's new direction.
From the article:
"... Scholastic's 'Storia' consistently ranks among the highest of all free iPad Book Apps. Since launching it in late 2012, the app has cemented itself in the top 10.
Its expanding library consists of many popular titles of interest to all ages. By bringing books to life, SCH has made the reading experience more interactive and enjoyable. ..."