Dive Brief:

• Time for Kids on Monday announced the launch of its Classroom App.
• The app combines multimedia features like interactive images, videos, polls, and maps with current events, helping K-6 teachers provide a more engaging learning experience.
• A free trial of the app, which is currently only available on iPad, with full access to assessments is available through the end of the year.

Dive Insight:

Time for Kids does plan to expand the app to platforms beyond the iPad — though starting there certainly makes sense given that particular tablet's current hold on K-12 market share. According to a release, the app's content is aligned to the Common Core and was developed by a team of experienced educators and journalists for kids at varying learning and literacy levels. Along with read-aloud features for both primary and lower-level versions of an article, the app also has Spanish translations.

Ultimately, it makes sense that Time for Kids would develop a classroom app, as it ultimately helps Time meet that audience where it's at — school.